"Where do we start?"
Launch
Go-to-market strategy and support for a new product, service or market. Includes one-on-one GTM coaching to help you find direction and focus.
Julia Stenson · Founder and Principal Advisor
Helping businesses launch and adapt to the market.
Go-to-market strategy and hands-on support for businesses getting a product out the door, or figuring out what needs to change once it's there.
Let's talkHow I help
Start with the question you're facing.
Meet your advisor
Julia Stenson, MBA
Founder and Principal Advisor
I've spent my career bringing software products to market, most recently leading Product Go-To-Market at ENGIE Impact and, before that, product launches and operations at Google.
More about Julia →Services
Engagements that work for you.
Start with the question you're facing. We'll shape the scope around it.
"What needs to change?"
Adapt
Post-launch product optimization. We check whether you're hitting the mark with customers, where growth is coming from, and what the market is telling you.
"Can you take it from here?"
End-to-end GTM
From launch strategy through post-launch tuning, with one partner carrying the go-to-market work the whole way.
Smaller, à la carte pieces of work are available too. Ask about them.
Where I'm most useful
Businesses at a turning point with the market.
- You have a product ready to go and no clear plan for who to sell it to first.
- Sales are coming in, but you're not sure they're the right customers.
- The market, your technology or your strategy has shifted, and your go-to-market hasn't caught up.
- Pipeline is thin, and you want to know why before you spend more on marketing.
- Customer and market intelligence is overwhelming and underorganized across your business.
Sound like where you are?
Let's talkAbout
Bringing what I've learned back to the community.
Julia Stenson, MBA
Founder and Principal Advisor
I've spent my career bringing software products to market. Most recently I was Director of Product Go-To-Market at ENGIE Impact, where I built the Product GTM and Voice of Client team after leading Client Success. Before that, I spent seven years at Google working on product launches and operations for Google Ads.
I started out in nonprofits, and I founded Fieldwork to bring what I've learned back to the community, helping businesses validate what they're setting out to do.
- ENGIE Impact
- University of Oregon Executive MBA
Let's see if we're a fit.
Let's talkLet's talk.
Tell me where your business is and what you're trying to figure out.